Problem Statement:
A leading B2B platform in the commercial real estate (CRE) industry, aimed to enhance its offerings by developing a state-of-the-art data platform in February 2022. Operating in over 50 markets across the U.S., Canada, the UK, and Ireland, and reaching more than 11 million readers, the client sought to leverage its deep expertise in the CRE sector to create a data-driven solution.
However, developing this platform from scratch posed significant challenges, including the need for a specialized team to build and manage vast amounts of CRE data, ensure its accuracy, and maintain real-time updates that aligned with the client’s established brand and user expectations.
Solution provided:
FinacPlus partnered with the client to provide comprehensive support in developing the CRE data platform from the ground up. FinacPlus played a pivotal role in building the data infrastructure, starting with the creation of a comprehensive data repository. The FinacPlus team was responsible for sourcing, validating, structuring, and continuously updating CRE data to ensure its relevance and accuracy.
In addition to data management, FinacPlus worked closely with the client to ensure the platform was intuitive and seamlessly integrated with the user experience.
This collaboration allowed the client to focus on strategic direction and user engagement while FinacPlus handled the foundational data development and operational execution.
Impact achieved:
With FinacPlus’ expertise and support, the client successfully developed and launched a robust CRE data platform that has become an integral part of their offerings. The platform provides users with real-time, actionable insights, enhancing their ability to navigate the CRE market effectively.
By developing the data infrastructure from scratch, FinacPlus helped the client position itself not only as a leader in events, news, and recruiting but also as a definitive source of CRE data. This platform has further strengthened the client’s brand, enabled clients to make more informed decisions, and allowed the company to expand its influence within the global CRE market.
